BGAV's Marketing Team can provide your church with demographic reporting and marketing analysis for outreach and community engagement. Our reports give your church insight into how to effectively minister to communities in your area.

If your church is in transition between pastors or other ministerial staff positions, the reports we provide can assist you in educating your candidates more thoroughly and accurately about your area while they consider their call.

Your Demographic Study and Report is customized for your church per your specifications and include estimates for the current year and five-year projections. These studies provide statistical characteristics of population groups in specific geographic areas and provide up-to-date data for:

• Current Trends
• Population Data
• Age Distribution
• Ethnic Groups
• Gender Distribution
• Household Sizes/Types
• Education Levels
• Income Levels
• Family Size
• Marital Status
• Lifestyle Analysis

Options for Your Report

When you request a Demographic Study, you define your Ministry Area as one of the following:

1. Geographic Radius – A circle around your site defined in miles.
2. Natural or Man-Made Boundaries – Roads, rivers, city/county limits, et. al
3. Drive Time – Minutes traveled to your site from points in your defined ministry area.

Results of your study are provided according to your choice of Demographic Reports including:

Raw Data Report

• ‍Cost: $50 (BGAV-participating churches), $100 (non-BGAV)‍
• Consists of six pages of demographic data including trends on population, age, race, income, etc., along with a map of the study area.
• Usual turnaround for this more basic report is about two weeks from the time of your request.

Data Report with Marketing Analysis and Lifestyle Segmentation

• Cost: $125 (BGAV-participating churches), $250 (non-BGAV)
• This multipage report includes all the same info as the Raw Data Report, but with additional information using ESRI’s “Tapestry Segmentation” to understand the lifestyle of people in your area. This report is accompanied by a deep well of resources for understanding the people in your community.

Want more assistance? Add in an online consulting session:

Online Leadership Presentation

• Cost: $500 (BGAV-participating churches), $1000 (non-BGAV)
• All elements listed above
• Implications and issues defined based on local/regional data
• One online presentation made to defined leadership group

Want in-person engagement over time? Let us know when you complete the intake form, and we will contact you to determine your needs and match you with the best staff person for your situation. Fees are based on a variety of elements related to the length of the consulting agreement, drive time/travel, and other needs that we identify during intake.

Get Started Today!

‍Order your report now.

We look forward to helping you and your church!

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Please note: Only BGAV churches classified as "participating" or "watch care" are eligible for these services. Contact the BGAV Business Office at 800.255.2428 for more information on your church's classification.